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Top 10 Best Ecommerce Tools for Small Business

The mobile eCommerce sector brought in $0.97 billion in 2016 when it all began.

But due to the COVID-19 epidemic, online sales grew unprecedentedly in 2020, increasing until it reached $2.91 trillion.

Top 10 Best Ecommerce Tools for Small Business

In addition, consumers were forced to use digital platforms due to global lockdowns, which increased eCommerce in the US by a staggering $251.7 billion.

The US public spent almost $844 billion on online purchases over the last 1.5 years. In addition, the eCommerce business is anticipated to generate $1.8 trillion in sales by 2023 as more brands migrate to the internet.

By the end of 2023, it’s expected to be worth $4.5 trillion. Unfortunately, these achievements can only be made with a few currently used tools.

In the simplest terms, a marketing tool might be a method, plan, or piece of software used to advertise goods or services to increase sales for a company. There is also the e-commerce marketing tool, though.

E-commerce tools are software that aids in the creation, administration, and optimization of online storefronts for enterprises. 

Creating software from scratch, such as shopping carts and mobile apps, can take time and money.


But with the right e-commerce tools, you can manage your online store effectively, streamline the procedure, and cut costs.

The eCommerce market may be highly profitable for vendors. However, it could be challenging to stand out due to the overwhelming number of online brands and enterprises.

The tools listed below can help you improve your eCommerce marketing initiatives.



Shopify is a top e-commerce platform that enables anyone to sell anything online, in person or any other way. In addition, the platform provides a pos application to drive retail sales, payment options, and a professional online shop.

Building your online store with Shopify is highly advised if you’re starting in the eCommerce sector. The all-in-one eCommerce solution is easy to use, straightforward to set up, and easy to browse.

It also enables you to connect to third-party apps and other selling sites.

For those interested in trying out Shopify, a 14-day free trial is available. Additionally, you can pick from one of its three options, Basic, Shopify, or Advanced, each of which costs $24, $69, or $299 each month.

Important characteristics:

  • Mobile-friendly design
  • Tool for building websites and shopping carts
  • Access to consumer data Unlimited product supply
  • Accommodates all widely used payment methods


  • Responsive designs


  • The setup of the URLs could be more precise.
  • The store speaks multiple languages
  • Additional transaction costs charged by Shopify
  • Blog pages could be more challenging to set up.



Mailchimp knows a thing or two about how to do it well because they have been conducting email marketing since the inception of email marketing.

With the help of this market leader, you can create emails, automate email marketing campaigns, and use tailored email content to engage audiences.

The program can also remind clients who have left their shopping carts unattended.

For users with email lists under 2,000 subscribers or those just getting started in the eCommerce sector, Mailchimp offers its services free of charge.


You can choose one of its more extensive plans if your email list is more significant than 2,000. Prices will change based on how many members you have.

Key Features:

  • Audience segmentation
  • Email designing function
  • RSS-to-email
  • Custom form creation
  • Campaign reports
  • Email Marketing
  • CRM


  • A free offer that is genuinely helpful
  • There are several automation, some of which you can even automate.
  • Creative Assistant allows even the most inexperienced users to send visually appealing emails.
  • There are several techniques to send mailings to the proper recipients.


  • There are no services for configuration or onboarding.
  • Limited support at the lowest end of subscription levels Uncertain workflow



Omnisend makes it simple to personalize emails and automate email marketing so you can concentrate on turning website visitors into paying clients.

This marketing tool, designed for eCommerce companies, enables company owners to develop marketing plans that have been shown to work well for online marketplaces.

Online vendors can communicate with their customers through various methods by using Omnisend. Additionally, they can use Omnisend to send customized messages and emails with exact targeting.

You can use the most fundamental features of Omnisend’s software with its free plan.

To access more of its features, upgrade to the Standard plan ($16/month) or the Pro plan ($59/month). Additionally, you can risk-free test drive the Standard and Pro programs for 14 days.

Key Features:

  • Push notification
  • SMS notifications
  • Seamless integration with other eCommerce platforms
  • Easy automation
  • A/B Testing
  • Customizable CTAs
  • Analytics/ROI Tracking
  • Drip Campaigns
  • Dynamic Content


  • Integrating SMS marketing
  • Contact Sync for Ads
  • Integrations with eCommerce


  • There are no restrictions on the features of RSS connecting blogs in campaigns.
  • Support may be sluggish.
  • Only the Pro plan provides unlimited email sending.


Brandwatch (Formerly Falcon.io)

Brandwatch is an all-in-one solution that allows you to manage your social media channels, interact and communicate with your audience, monitor your performance, and more. It is a robust social media management platform.

Presently, Brandwatch offers two plans: Essentials, priced at $108 per seat every month (paid annually), and Full Suite (price available upon request).

Key characteristics:

  • Content Management
  • Analytics
  • Automated Publishing
  • Keyword Filtering
  • Multi-Account Management


  • Consumer intelligence products use social listening to assist brands in understanding consumer preferences.
  • Audience techniques offer profound insights into both the collective and the individual.
  • Support for TikTok recently added, goes beyond what you may expect.


  • Confusing range of goods and services provided by three distinct businesses
  • There are no multi-channel posts; each post must be added to a channel separately.



You can manage your marketing campaigns and strategies using SEMRush because it is an all-in-one marketing software. It is the best tool for enhancing SEO and internet exposure.

It can be used to improve your SEO tactics, monitor analytics, conduct keyword research, and schedule social media postings.

For your convenience, the tool has a neat, smooth user interface. In addition, their all-inclusive toolkit and reports assist marketers in enhancing SEO, PPC, SMM, and other strategies.

Among the features are extensive keyword research, competition analysis, content marketing, campaign management,  website traffic tracking, and market insights.

SEMRush now offers three different subscription plans. The Pro, Guru, and Business subscriptions are available; they cost $119.95, $229.95, and $449.95 per month.


  • Simple to use for managers and clients
  • Regularly updated features
  • Excellent tool for keyword research
  • A thorough analysis of previous trends


  • Google Search Console and Semrush have some differences.
  • Poorly managed users
  • Minimal student accessibility



SEO is essential for standing out on the internet. You can increase your search engine visibility with Ubersuggest, which also gives you information about your rivals’ online activities.

It can also be used to evaluate marketing tactics and make appropriate adjustments.

Some of Ubersuggest’s features are free to use. However, consider getting one of the software’s paid subscriptions for a more thorough SEO strategy.

The Individual, Business, and Enterprise plans are available and are priced at $29, $49, and $99, respectively.

Key characteristics:

  • Tool for keyword research
  • Content concepts
  • Analysis of backlinks
  • Domain scoring



One of the most significant global issues facing brands is consistent content production.

However, the Canvas drag-and-drop graphic design platform aims to make content production more approachable and straightforward.

As a result, you can design your brand kit to ensure content consistency and use its basic capabilities to publish posts for particular social media sites.

You can access most of Canvas’s capabilities with its free basic model. However, its Pro plan costs $12.99 monthly and gives users access to more overlays, effects, and editing capabilities.

Key characteristics:

  • Resizing for social media networks automatically
  • Several tools for editing and creating content for photos
  • Tools for creating brief videos
  • Development of unique content


Magento(Now Adobe Commerce)

You may manage operations, handle orders, and create your store by utilizing Adobe Commerce.

You can get reports on insights and analytics to help you with your marketing strategy, tailor your customers’ shopping experiences, and improve how you present your goods and services online.

To determine whether Adobe Commerce meets your needs, you can test it out for free.

Then, to receive a personalized estimate depending on your company’s demands, you can also get in touch with the platform’s sales team.

Key characteristics:

  • Segmenting customers
  • Integrated shipping options
  • Tools for inventory management
  • Tools for managing orders
  • Personalized capabilities



For those wishing to build their online store or include eCommerce functionality into their WordPress websites, WooCommerce is a top e-commerce platform.

Their WordPress-based, open-source eCommerce platform is fully customizable and offers a variety of features, including themes, payment methods, and shipping options.

WooCommerce is a favourite among many owners of eCommerce websites since it is free and open-source.

It might assist you in generating more revenue through your website and is quite simple to use and manage.

Key characteristics:

  • Incorporating social media
  • Inventory control
  • Paid and uncharged add-ons
  • Continuous scalability
  • Promotions Management
  • Email Marketing
  • Reviews Management
  • Templates
  • Data Security


  • More advanced features for larger web companies
  • Accounts for store administrators and customers
  • Many designs, both free and paid
  • A thorough setup procedure takes care of everything.


  • WordPress beginners may need help with setup.
  • No centralized assistance
  • Some external additions could be more comfortable and functional.



Anyone may create a website using Wix. This platform allows you to create a complete website in minutes without prior coding experience. Additionally, the website you’ve designed is mobile-friendly.

More than 500 easily editable website templates are available on Wix for free and for a fee. The platform also provides web hosting, SEO improvement, and other services.

Key characteristics:

  • Automatic optimization for SEO
  • Several templates from which to pick
  • Drag-and-drop tools
  • Supports dropshipping
  • Data Security
  • Email Marketing
  • Kitting
  • Promotions Management

Website plans with Wix start at $16 per month. However, you must upgrade to its $27 plan, $32 plan, or $59 plan if you want to be able to accept online payments. Larger businesses can buy a personalized plans.


  • Excellent value at competitive prices
  • Simple retail setup
  • Sell both tangible and digital goods
  • No sales commissions or fees


  • Wix sites can load more slowly.
  • Some components are not customizable.
  • Other platforms might be required to avoid transaction fees.
  • You must use the Square payment gateway to avoid paying more transaction fees.


In conclusion, online stores can only succeed with e-commerce tools.

Essential shopping cart software and more advanced web-based systems with features like integrated payment processing, product administration, analytics, and customer relationship management (CRM) capabilities are all examples of e-commerce applications.

The following are some things that firms can do with the correct e-commerce tools:

  • Create and launch a user-friendly, aesthetically beautiful e-commerce website.
  • Utilize analytics tools to track user behavior and determine what aspects of the e-commerce website are compelling.
  • Automate processes and maintain orderly daily activities
  • Create marketing efforts to create a brand identity and increase consumer awareness.
  • Provide excellent customer service to promote return business.

In the end, e-commerce technologies aid in the growth and establishment of online firms.

Top 10 Best Ecommerce Tools for Small Business

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